[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.enestra.cz\/cim-se-vyznacuje-b2b-marketing\/#Article","mainEntityOfPage":"https:\/\/www.enestra.cz\/cim-se-vyznacuje-b2b-marketing\/","headline":"\u010c\u00edm se vyzna\u010duje B2B marketing?","name":"\u010c\u00edm se vyzna\u010duje B2B marketing?","description":"B2B marketing, neboli Business to Business je velmi specifick\u00e1 strategie. Spo\u010d\u00edv\u00e1 v tom, \u017ee nab\u00edz\u00edte sv\u00e9 produkty a slu\u017eby nikoli koncov\u00e9mu z\u00e1kazn\u00edkovi, ale jin\u00e9 spole\u010dnosti. Spolupr\u00e1ce mezi firmami je velmi d\u016fle\u017eit\u00e1 nejen pro fungov\u00e1n\u00ed, ale tak\u00e9 pro \u00fasp\u011b\u0161nost cel\u00e9 firmy. I proto se n\u011bkter\u00e9 spole\u010dnosti soust\u0159ed\u00ed pouze na tento typ obchodov\u00e1n\u00ed. Z\u00e1kladn\u00ed odli\u0161nosti Existuje n\u011bkolik […]","datePublished":"2019-07-26","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.enestra.cz\/author\/#Person","name":"","url":"https:\/\/www.enestra.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/75822ebcb33f26a58f54da5d813b950f2ea435f36540e293975e215a51d4a023?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/75822ebcb33f26a58f54da5d813b950f2ea435f36540e293975e215a51d4a023?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"enestra.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.enestra.cz\/wp-content\/uploads\/img_a349804_w2336_t1564846086.jpg","url":"https:\/\/www.enestra.cz\/wp-content\/uploads\/img_a349804_w2336_t1564846086.jpg","height":0,"width":0},"url":"https:\/\/www.enestra.cz\/cim-se-vyznacuje-b2b-marketing\/","wordCount":409,"articleBody":"B2B marketing, neboli Business to Business je velmi specifick\u00e1 strategie. Spo\u010d\u00edv\u00e1 v tom, \u017ee nab\u00edz\u00edte sv\u00e9 produkty a slu\u017eby nikoli koncov\u00e9mu z\u00e1kazn\u00edkovi, ale jin\u00e9 spole\u010dnosti. Spolupr\u00e1ce mezi firmami je velmi d\u016fle\u017eit\u00e1 nejen pro fungov\u00e1n\u00ed, ale tak\u00e9 pro \u00fasp\u011b\u0161nost cel\u00e9 firmy. I proto se n\u011bkter\u00e9 spole\u010dnosti soust\u0159ed\u00ed pouze na tento typ obchodov\u00e1n\u00ed.   Z\u00e1kladn\u00ed odli\u0161nosti Existuje n\u011bkolik bod\u016f, ve kter\u00fdch se B2B razantn\u011b li\u0161\u00ed od B2C (tj. Business to Consumer). Pod\u00edvejme se na n\u011bkolik nejz\u00e1kladn\u011bj\u0161\u00edch. Tento segment trhu nen\u00ed tak sez\u00f3nn\u00ed. Klient m\u00e1 v\u011bt\u0161\u00ed hodnotu. P\u00e9\u010de o z\u00e1kazn\u00edka je mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed. Firmy sleduj\u00ed n\u00e1vratnost investic m\u00edsto kone\u010dn\u00e9 ceny. Sez\u00f3nnost Tento segment trhu je v obecn\u00e9 rovin\u011b m\u00e9n\u011b sez\u00f3nn\u00ed ne\u017e p\u0159i b\u011b\u017en\u00e9m prodeji. Z\u00e1le\u017e\u00ed ale samoz\u0159ejm\u011b na oboru, ve kter\u00e9m p\u016fsob\u00edte. Automobilov\u00fd \u010di kni\u017en\u00ed pr\u016fmysl se b\u011bhem roku nem\u011bn\u00ed. Na rozd\u00edl firma vyr\u00e1b\u011bj\u00edc\u00ed stany na venkovn\u00ed akce bude m\u00edt zn\u011b b\u011bhem l\u00e9ta. Hodnota klient\u016f Vy\u0161\u0161\u00ed hodnota m\u00e1 n\u011bkolik d\u016fvod\u016f. Prvn\u00ed je, \u017ee i za jednor\u00e1zov\u00fd n\u00e1kup pravd\u011bpodobn\u011b zaplat\u00ed pom\u011brn\u011b vysokou \u010d\u00e1stku. Dal\u0161\u00edm d\u016fvodem je, \u017ee jsou mnohem loaj\u00e1ln\u011bj\u0161\u00ed. Jakmile zjist\u00ed, \u017ee se s v\u00e1mi dob\u0159e spolupracuje, nejsp\u00ed\u0161 nebudou cht\u00edt m\u011bnit dodavatele. M\u016f\u017eete tak s nimi spolupracovat i po mnoho dlouh\u00fdch let.  N\u00e1ro\u010dn\u00e1 customer care Pe\u010dovat o sv\u00e9 klienty samoz\u0159ejm\u011b mus\u00edte poka\u017ed\u00e9. Firmy ov\u0161em \u010dekaj\u00ed v\u011bt\u0161\u00ed servis, nab\u00eddku i nadstandardn\u00ed slu\u017eby. Mezi ty pat\u0159\u00ed nap\u0159\u00edklad bezplatn\u00e9 konzultace, kter\u00e9 byste m\u011bli vn\u00edmat jako investici do budoucna. Na kvalitu d\u00e1vejte pozor v\u017edy a v\u0161ude. Kone\u010dn\u00e1 cena nen\u00ed tak d\u016fle\u017eit\u00e1 Spole\u010dnosti na rozd\u00edl od jednotlivc\u016f nekoukaj\u00ed tolik na fin\u00e1ln\u00ed cenu produktu \u010di slu\u017eby. D\u00edvaj\u00ed se v\u00edce na n\u00e1vratnost jejich investic. To znamen\u00e1, \u017ee r\u00e1di zaplat\u00ed za PPC (tj. Pay Per Click) i 100 K\u010d za jeden proklik, kdy\u017e p\u0159ich\u00e1zej\u00edc\u00ed klient za objedn\u00e1vku utrat\u00ed desetitis\u00edce korun. Pokud se jim vyplat\u00edte, tak v\u00e1s budou zbo\u017e\u0148ovat a klidn\u011b zaplat\u00ed vy\u0161\u0161\u00ed \u010d\u00e1stky za jednotliv\u00e9 slu\u017eby.                                                                                                                                                                                                                                                                                                                                                                                          3.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u010c\u00edm se vyzna\u010duje B2B marketing?","item":"https:\/\/www.enestra.cz\/cim-se-vyznacuje-b2b-marketing\/#breadcrumbitem"}]}]